Google My Business – How Important Is It? … One of the important tools to help grow businesses in online presence is Google My Business. When it set up, it will allow a business to show in their local area with easy, transforming the process that customers now take in finding the information, product or service.
Google My Business (GMB) is a free and simplified dashboard that helps business owners manage and update business listings across the Google Ecosystem. Google my business is a program that was developed by Google for over ten years before its inception in the year 2014.
Google will built this CRM feature to help businesses with several upgrades and build an online presence that will help users conducting searches to receive not only for the basic NAP (name, address, phone number) details, but also other kinds of information such as business hours, and specifications as to the availability of facilities such as parking and so on. It is not only an attempt on Google’s side to better its user experience, but google business also focused on helping business owners reach their target audience on online searches.
The most important benefit your business can be creating a strong online presence by achieving with Google My Business. Creating listings asides there are increasing your chances while appearing on searches, and GMB also offers a data-driven insight about your online presence with added access to Google Adwords and Google Analytics.
Google My Business allows your customer to leave you a reviews feature an there are chances to increases your business chance to build a better relationship with your customer
The centralized dashboard is easy, it allows user-friendly tool that you can manage your business information across several Google based platforms.
What kind of business information can you add?
Business name, address and phone number (NAP)
- Working Hours
- Business Category
- Google My Business Guidelines
Here are some criteria that you have to need a look out for before you decide to get onboard Google My Business. Make sure that GMB makes your business has a physical location. It also makes sure that you are entering consistent and accurate business information. According to, in this addition, Google has specifications about the eligibility of businesses to create a page on Google My Business. Your routine business tasks might involve and interact with your customers in person during business hours, you are eligible.
Google My Business is, without a doubt, it empowering small businesses and enables them to connect with their customers directly through a market pioneer.
Why should you set up Google My Business
Google My Business (GMB) is essential if you want to appear in maps and in the local pack listings which are returned for local queries. The real estate was taken up by these with a large of chunk SERP – especially on mobile and having a great GMB listing represents a significant opportunity for local businesses. In fact, the Moz’s 2017 study of local pack ranking factors put My Business google mean it signals in the top spot.
Additionally, Google My Business allows customers to leave Google reviews, with reviews amongst the most important local SEO ranking factors, this is essential for any business. Simply say, a decent Google My Business listing is essential for local SEO!
The hyperlocal is the important searching it cannot be overemphasized for a small business. Let’s assume that a customer urgently needs to get new tires for a car and he lives in Chicago. He types in Google “buy tires” without a habit the word which makes clear his location and gets search results of a bunch of shops offering tires throughout the country.
Encourage and respond to reviews
Reviews on authoritative review sites are obviously great to have. You want to chase Google reviews after boosting your local rankings with the help of your Google My Business profile. So, the Google themselves have said that more review and positive ratings will improve a business local ranking
So reminder is customers to leave you a review, and make it easy for them to do so – for example by containing a review page URL in any email marketing, or by having a clear link to leave a review on your website.
To start building trust, you should be responding to all reviews while start building trust, whether it’s too positive or negative.
How to create a google my business account
step 1: Log into the Google Account you want to be associated with your business (or create a Google Account if you don’t already have one).
Step 2: Go to the google.com/business and select “Start now” in the top right-hand corner.
Step 3: Enter your business name
Step 4: Enter your business address
Step 5: If you want to go to your customers’ locations, it rather than having them come to you, check the box “I deliver goods and services to my customers.” You must work out of your house or Check “Hide my address (it’s not a store) Only show region if another address you don’t want to show publicly mean and finally select your Delivery area.
Step 6: Choose your business category. You’re essential to telling Google which type of customers should see your business listing. So, always try to choose the most accurate category possible —
Step 7: After that Add your business phone number or website.
Step 8: Choose a verification option. click “Try a different method” → “Later.”If If you’re not ready to verify your business yet.
Finally, it can be verified business google on,
- By postcard
- By phone
- By email Instant verification
- Bulk verification.
Once if were you double-checked your business information and the next step will be requesting verification. Through this now Google wants to find your business trustworthy and not to fraudulent in order to provide local listings to users.