Online content is no longer an option. Search engine users as well as site crawlers alike want to know what truly makes your website and your services unique. These days, your content is as important for SEO ranking purposes as it is for educating and nurturing your visitors. We on-board every client with a comprehensive content audit to see how you are targeting your readership.
An in depth content marketing audit will start with a taking a complete inventory of your content. What is your percent distribution of articles, images, videos, eBooks, etc. And how can we make it better?
We will also track through which channels your different content pieces are generating traffic and engagements. Whether it’s social media, your owned media, or third party sites, we will find it and evaluate it.
The organization and navigation of your content pages affects both SEO and user experience. We will determine who is writing, about what, what format they are creating content in, and much more.
We use are the information we will amass during the content audit in order to identify where your content is under performing. Or where there are opportunities to improve content for future performance.
Just because you hit publish and the post is live doesn’t mean that it is set in stone. We even know how to optimize older blog posts to improve your current ranking.
Of course a comprehensive content marketing audit will include how your current posts are performing. We will also address what retroactive edits you can implement to improve SEO performance and/or user experience.