DEVELOP A CONTENT MARKETING STRATEGY BUILT AROUND YOUR DATA AND YOUR AUDIENCE

As much as we content marketers would like to believe the opposite – writing online content based on sheer inspiration isn’t going to generate engagements. The best content marketing strategies are built around hard-earned data and deep market research of their audience. The better you know your ideal reader, the better you can tailor your content to his/her questions and needs. And the more directly you can answer user questions, the more engagements you will generate.

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