As much as we content marketers would like to believe the opposite – writing online content based on sheer inspiration isn’t going to generate engagements. The best content marketing strategies are built around hard-earned data and deep market research of their audience. The better you know your ideal reader, the better you can tailor your content to his/her questions and needs. And the more directly you can answer user questions, the more engagements you will generate.
Your content is meant to build your brand awareness and your online presence. We ensure that you target the right users through the right channels to optimize your content marketing strategy.
Your on site content will be where your users and site crawlers alike look to determine the value of your website. We make sure you rank for the niche market SERPS you are targeting with benefit-oriented, SEO friendly content.
We use a suite of different online tools and sites to enhanced our keyword, market, and user-base research. The more directly your content answers user queries, the more engaged they will be and the higher you will rank.
Social media interactions and trackable engagements are vital to analyzing and reporting on the success of your different content pieces. We magnetize your post with disruptive creatives and clickable copy to encourage shares.
It’s important that you align your brand, medium, and message. We optimize social content for brand building and engagements while we prioritize education in our blog posts to better inform our visitors.
Developing a resource hub, as opposed to exclusively posting weekly blog articles, will centralize your related content and optimize your site for SEO. Our content marketing strategy prioritizes posts that rank on actual SERPs you target.