“Content” is a bit of a buzzword as it is an umbrella term that encompasses so many different types of copy, images, video, and more. Content development and optimization doesn’t stop at blog posts and user content. Optimizing your on-page content for SEO performance is also key. To improve SERP performance on all levels, we develop an SEO Content strategy to optimize your on-page copy as well as your user content, to rank both on the first page.
We dive deep into your keyword profile to identify which primary keywords you need to rank for and which long tail modifications you need to be using to target the right niche markets of your industry.
We will comb through your entire site architecture to double and triple check that your verticals are properly aligned and your keyword orientation accounts for any related content that users may need.
We use a suite of different online tools and sites to identify different semantic variations of your primary keywords to ensure you are using the most user-friendly copy in your content.
We develop copy and creatives that the search engines will find and evaluate. We know what the site crawlers are looking for and what keyword orientations will improve your SEO ranking.
Optimize your content and copy for SEO purposes is a never ending process. We will continuously monitor your pages and older posts to update their SEO content to keep them ranked on the first page.
Just because you hit “publish” a few months back doesn’t mean that post is set in proverbial stone. Recycling older posts with revitalized keyword orientation is just one way we efficiently boost your rankings.