The game may have been changed drastically over the past few years, but we are all still playing with keywords. How search marketers perform their keyword research has become far more advanced. We not only target your ideal user with long-tail modifications that target your industry niche. We also target semantic variations of your keywords to keep up with Google updates and mobile friendly search algorithms.
You can’t know where you are going until you know where you’ve been. We start with a comprehensive site and keyword audit to assess your current performance.
We use a suite of different tools and sites to calculate the potential for different keywords and compare them to other keywords you may want to rank for. You want the most high potential, conversion prone keywords for your campaign.
We use the same softwares to compare different semantic variations of your primary keywords to identify the best form to use on your pages. Keyword Optimization requires catering to both site crawlers and users at the same time.
We will also run a competitive analysis of your primary keywords to see how other sites in your industry are using those keywords to target users.
Google updates are rapidly adapting search engines to better account for user intent and search context. Don’t get left behind with generic and general keywords. We dive into the actual semantics of search terms to optimize for what the users are actually typing into the search bar.
We rely on our industry expertise and some search-savvy tricks to help identify what suggested search is showing users when they type your primary keywords into the search bar. We build our long tails off of these suggestions.