What is SEO
SEO means Search Engine Optimization, it increases the quantity and quality of traffic to your website through the organic search engine results. Search engine optimization (SEO) is the art and science of running targeted website traffic to your website from search engines. It increasing the number of quality visitors to the Website for improving rankings in search engine results. Research shows that websites on the first page of Google receive Most of the clicks were appear higher up the page 95% and receive an increase click-through rate(CTR), and more traffic.
How SEO works
The search engine as a website you visit to type (or speak) and question into a box like, Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to WebPages that could potentially answer your question.
SEO, therefore, involves making sure a website is accessible, technically sound, uses words that people type into the search engines, and provides excellent user experience, with useful and high quality, expert content that helps answers the user’s query.
Here are the topics that we’ll cover in this complete guide to SEO:
- Why Is SEO Important
- How Search Engines Work
- Customers and Keywords
- SEO-Friendly Content
- Link Building Basics
- Onsite SEO
- Offsite SEO
- What is SEO Content
- Types of SEO Content
- Building an SEO-friendly site
Why Is SEO Important
SEO is one of the most misunderstood and misinterpreted importance terms in the world of marketing. Every one might ask why SEO is important for businesses. When people search for your products and services, you obviously want to appear as high ranking in the search engine much as possible, but the reasons for this is just more than because you want them to click through to your website. Very good chances are there, to click eventually through to your website, and since you continually displayed in all their search results, they will trust you much more This brings us SEO is why much importance for the
SEO knows, the key to understanding why SEO is so important. So without knowing everything you need to know about SEO and why it’s vital in today’s digital world.
How Search Engines Work
When you search for something in Google (or any other search engine), an algorithm works in real-time to bring you what that search engine considers the “best” result.
Especially, Google scans its index of “hundreds of billions” of pages in order to find a set of results that will best answer your search.
How does Google determine the “best” result?
Even though Google doesn’t make the inner workings of its algorithm public, we know that websites and web pages are ranked based on filed patents and statements from Google. Mostly Google will don’t simply rank “the most relevant pages at the top”. That’s because there are thousands (or even millions) of relevant pages for every search term.
Customers and Keywords
Before you start to dive into the nitty-gritty of title tags and HTML, it’s important not to skip an important step Here’s where you figure out what your customers and search for the exact words and phrases they use to search. That way, you can rank your Web site for things that your customers search for every day.
Do you want to grow yours without increasing your marketing budget? Then make sure you produce SEO friendly content. Search engine optimized (SEO) websites is a very good authority and a good backlink profile rank higher in the search engines. If your website shows up on the main page, you’ll get more clicks, shares, likes, and engagement. Needless to say, if you want your business to thrive, you need to make sure you write SEO-friendly content. Use headlines and sub-header Add links to previous content, Optimize the length of your article, Choose your keywords wisely, Optimize your images, Write high-quality content.
Link Building Basics
Link building (also known as link-building and link building) is the practice of promoting your website to other website owners with the primary goal of securing a link (hyperlink) on their site to your page.
On-site SEO is also known as on-page SEO. It is the best practice of optimizing elements on a website in order to rank higher and it earns more relevant traffic from search engines. On-site SEO can involve optimizing both the content and HTML source code of pages on a site.
Offsite SEO refers to techniques you can use to improve the position of a web site in the search engine results page (SERPs). Many people associate off-site SEO with link building but it is not only that. In general, offsite SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
What is SEO Content
By the SEO “content,” we mean any information that lives on the web and can be consumed on the web on various types of content below. Writes content for better search engine rankings, Focuses on conversion at the same time, Consequently, focuses on quality and relevance, Helps you reduce your bounce rate, Uses keywords for their relevance, Additionally, does whatever a normal content writer does.
Types of SEO Content
SEO content can include any of the following:
Product Pages: A good product page can serve as a both SEO content and a PPC landing page.
Blog Posts: In SEO a blog is one of the easiest ways to create a regular stream of SEO content
Articles: Think news article, interview, or feature piece
Infographics: You can use one of these five free infographic templates to get started.
Building an SEO-friendly site
Sometimes web designers can consider themselves proficient in SEO. As a business owner, it is important to keep every step of the web design process in mind and be knowledgeable about it when thinking about your own perfect design.